rethink your marketing mindset

#5onFri: Five Steps to Rethink Your Marketing Mindset

As a professional book launch coach and an author myself, I’ve discovered the biggest obstacle to having a successful career is…drumroll…your writer’s brain and its propensity to think dramatic thoughts. Yes, the same brain that creates a brilliant and complicated plot for your novel will also try to sink your career before it even leaves the… Read more »

Kindle Vella

Kindle Vella: Serial Publishing & How to Get Started

In an age where smartphones ensure every minute has the potential to matter, serial publishing is making a comeback. For constant readers, devouring digestible installments in their latest cerebral adventure is the perfect way to pass the time spent in carpool lines or waiting for a child to finish up on the field. For authors,… Read more »

sales-killing cover design mistakes

Sales-Killing Cover Design Mistakes to Avoid

They say the eyes are the window to the soul… but hardly anyone talks about how a book’s cover is the window to its contents. The common maxim, of course, is “don’t judge a book by its cover”—but there are some sales-killing cover design mistakes that indie authors can’t afford to make. Readers will judge… Read more »

livestreaming

Livestreaming for Your Author Business

No stone should remain unturned when it comes to finding ways to stand out in your industry. The digital world presents ample opportunity to claim your business’s rightful place in the professional world, especially on social media. Establishing your presence on social media can take many forms, but livestreaming is increasing in popularity. It is… Read more »

your mental health

Be Like a Tree for Your Mental Health

What have you done recently to nourish your mental health? In fall, trees slow down in preparation for taking time for rest. They stop producing chlorophyll and drop their leaves, knowing there will not be enough sunlight to create the chemical reactions for the sugars they need. Trees are smarter than we are as humans…. Read more »

your email list

Grow Your Email List (and Your Influence)

I’m sure you’ve heard this saying at least once, “the money is in the list.” Writer, the experts are right. Your email list will always convert more when it’s time to sell books then social media or any other medium. If no one’s said it to you before, building an email list is vital to… Read more »

graphics

Book Promotion Graphics for Newbies

As an author, when you’ve got a new book releasing, you want to shout it from the rooftops! These days, for all sorts of converging reasons, that increasingly means the metaphorical, digital rooftops of Instagram, Twitter, and other online forums. This requires a familiarity with book promotion graphics. By nature of what we do as… Read more »

imposter syndrome

Faker: On Fighting Imposter Syndrome

Like most writers, I fantasize about being published. When I was writing my thesis for my MFA, I imagined getting a phone call. No, the phone call. I envisioned myself surrounded by family and friends—my phone would ring and it would be someone telling me my book was going to be on shelves. They would… Read more »