Episode 324: Story is Your Marketing Superpower – Conversation with Erica Wexler

by Gabriela Pereira
published in Podcast

Today we’re doing something a little bit different. This is a special episode, created in partnership with INBOUND, one of my favorite marketing conferences where I have had the pleasure of speaking for the past three years. INBOUND is one of those conferences that has become a mainstay in my speaking schedule. I look forward to it every year, and I always have a blast speaking on my signature topic, the Storytelling Superpower.

If you want some additional bonus materials about the Storytelling Superpower framework, hop on over to DIYMFA.com/INBOUND and sign up with your email address. You’ll get an archetype cheat sheet along with additional bonuses I’ll send out via email.

I was scheduled to speak at this year’s live event and I was counting down the days to my trip to Boston, but as with most live conferences, the folks at INBOUND wisely opted to move the event online. While I’m missing the amazing energy and excitement—and let’s not forget the food trucks (yum!)—there is a silver lining. You see, now it means I get to share the concepts from my talk with you here on the podcast, which is also being aired as part of the INBOUND online programming.Now, I could just deliver the talk from my session as a solo podcast episode, but that would be boring, so I’ve recruited one of my favorite people and INBOUND party-buddy: Erica Wexler.

Erica is the Founder & CEO of Erica Wexler Transforms. She’s the creator of the Transformational Guidance™ Training & Coaching Program she specializes in helping both organizations and individuals play to their strengths, navigate obstacles, and work more collaboratively in today’s diverse, virtual, and fast-paced workplace. Erica has a ton of experience creating positive change in government, private, nonprofit, and educational sectors, including 13 years leading communication, training and outreach efforts at a state-level government agency she helped create.

Erica earned her Master’s in Organizational Dynamics from the University of Pennsylvania and holds dual certifications in Organizational Leadership and Change Management. She is a published author, a dynamic powerhouse speaker, an avid dancer, and I am lucky enough to call her my friend.

I’ve known Erica since 2017, when we both participated in a mastermind group together. Right away, I knew we were going to be fast friends. Since then, we’ve been networking buddies at tons of events and last year we took INBOUND 2019 by storm and it was awesome!

As you’ll hear in a moment, Erica is a powerhouse presence on stage, in a meeting, or at happy hour. But she’s also one of those rare people who, while being incredibly dynamic herself, doesn’t let her presence overshadow that of others. She is one of those amazing people who has the ability to amplify the voice of others and adds to their energy.

When INBOUND asked me to create a special podcast episode as part of their 2020 conference programming, I knew Erica was the person I wanted behind the mic with me. This episode is part interview, part conversation, but mostly two besties geeking out about all things storytelling.

In this episode Erica and I discuss:

  • How the three elements of storytelling apply to marketing
  • Why brands shouldn’t focus solely on what the customer wants to hear
  • The most important thing to consider about storytelling for your brand

Plus, my #1 tip for people who want to unleash their Storytelling Superpower!

About the Author

Erica R. Wexler is the Founder & CEO of Erica Wexler Transforms LLC and creator of the Transformational Guidance™ Training & Coaching Program. She specializes in providing individuals and organizations with strategies to leverage their strengths, navigate obstacles, and work collaboratively to facilitate positive change in the diverse, fast-paced, virtual 21st Century workplace. Erica draws upon her substantial experience leading innovative systems change initiatives within government, private, nonprofit and educational sectors, including 13 years leading communication, training and outreach efforts within a newly formed state-level government agency which she helped to create.

Erica’s pragmatically optimistic approach is informed by her work as an inner-city educator with Baltimore City Public Schools, as well as by her work as a behavioral support provider for individuals with developmental disabilities. Erica earned her Master’s in Organizational Dynamics from the University of Pennsylvania and holds dual certifications in Organizational Leadership and Change Management. She is a published author, a sought-after speaker, an avid dancer, a Neuro-Linguistic Programming (NLP) practitioner, and an Accredited LIFO® Licensee Trainer & Executive Coach.

Link to Episode 324

(Right-click to download.)

If you liked this episode…

Head over to iTunes, Stitcher Radio or Google Play and subscribe so you’ll be first to know when new episodes are available.

Also, remember that sharing is caring so if you know anyone who might enjoy this podcast, please tell them about it or leave us a review so other listeners will want to check it out.

Until next week, keep writing and keep being awesome!

Enjoyed this article?