Kindle Vella

Kindle Vella: Serial Publishing & How to Get Started

In an age where smartphones ensure every minute has the potential to matter, serial publishing is making a comeback. For constant readers, devouring digestible installments in their latest cerebral adventure is the perfect way to pass the time spent in carpool lines or waiting for a child to finish up on the field. For authors,… Read more »

Title Image: Three Criteria for Effective Author Posts on LinkedIn

Three Criteria for Effective Author Posts on LinkedIn

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »

Title Image: Conversations: Jean M. Roberts

Conversations: Jean M. Roberts

Much of the space in this column has been devoted to the craft of historical fiction, the details that need to be accurate in our stories, and words of wisdom from some best-selling authors in our genre. So I thought it might be interesting to turn our attention to another challenge we all have: how… Read more »

Title Image: Judge a Book by Its Cover: How to SPARC Great Cover Design

Judge a Book by Its Cover: How to SPARC Great Cover Design

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »

Title Image: Small Press Publishing Might Solve All Your Problems

Small Press Publishing Might Solve All Your Problems

When publishing routes are so often discussed in terms of self-publishing vs. traditional publishing, it’s easy to forget about options beyond the binary—and even as someone who works in publishing, I’ll freely admit that I don’t talk about small presses enough! So while my previous column reinforced that trad pub/self-pub dichotomy, today I want to… Read more »

The Biggest Misconceptions About the Publishing Industry

Whether you’re an author, a publishing pro, or just someone who hangs out on Twitter, you’ve probably heard — and likely internalized — certain stereotypes and misconceptions about the publishing industry. Some are easily disproved blanket statements, like “you can only succeed as a traditionally published author” and “no one actually reads self-published books.” Others… Read more »