Hey there word nerds! Today, I have the pleasure of interviewing my friend and fellow New Yorker, Amanda Slavin.
Amanda is the founder and CEO of the award-winning brand consulting firm CatalystCreativ, the author of The Seventh Level book, and the creator of the Seventh Level Engagement Framework. She uses this framework to guide brands like Coca-Cola, Google, and HubSpot to connect more meaningfully with their customers and improve their bottom lines.
So you may be wondering, “How does this apply to us writers?” Amanda and I were chatting over coffee some time ago, and as she described the 7th Level framework, I started to see connections between this marketing framework and how we as writers create books as an experience for our readers.
Amanda has spoken at events like SXSW, TED, and INBOUND about the Seventh Level and her writing has been featured in places like Inc., Forbes, Fast Company, the Wall Street Journal, and Time. She lives in New York City with her husband and her cockapoo.
In this episode Amanda and I discuss:
- How the “Seventh Level” framework applies to writers
- The origins of the Seventh Level
- How a Seventh Level statement applies to literary themes
- Using levels 1-3 keep your target readers engaged
- Using character change to inspire and connect with readers
Plus, her #1 tip for writers.
About Amanda Slavin
Amanda Slavin is the founder and CEO of the award-winning brand consulting firm CatalystCreativ, the author of The Seventh Level, and the creator of the Seventh Level Engagement Framework. Employing this proprietary engagement assessing and enhancing methodology, Amanda guides brands like Coca-Cola, Google, and HubSpot to more meaningfully connect with their customers, to improve their bottom lines. Amanda has spoken at events like SXSW, TED, and INBOUND about the Seventh Level, the future of audience loyalty, and how to more deeply engage with employees. Her writing has been featured in outlets such as Inc., Forbes, Fast Company, the Wall Street Journal, and Time. She lives in New York City with her husband and her cockapoo. Visit her website and connect with her on Instagram and Twitter.
The Seventh Level
In The Seventh Level, Amanda Slavin (creator of the Seventh Level Engagement Framework, and founder and CEO of CatalystCreativ) hands you the keys to unlock authentic engagement and attain higher achievement across the board. She unveils the tools to measure and grow your brand’s engagement, forge a deeper more personal connection with customers, and unite your employees around a shared mission. If you want to dismantle the obstacles standing in your path to more meaningful engagement, let The Seventh Level be your guide.
If you decide to check out the book, we hope you’ll do so via this Amazon affiliate link, where if you choose to purchase via the link DIY MFA gets a referral fee at no cost to you. As always, thank you for supporting DIY MFA!
Link to Episode #279
(Right-click to download.)
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Until next week, keep writing and keep being awesome!
