Today, I have the pleasure of interviewing Jeff Walker. We’ll be talking about Launch, the new edition of the #1 New York Times best-selling guide that redefined online marketing and helped countless entrepreneurs make millions.
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In this episode Jeff Walker and I discuss:
- Why his first launch was the most important and the role his email list played.
- How writers of fiction and memoir can apply his Product Launch Formula to their lists.
- Strategies for determining what your assets are and how to maximize them.
Plus, his #1 tip for writers.
About Jeff Walker
Jeff Walker is the author of the #1 New York Times bestseller Launch. He teaches people how to launch online courses, products, services, and brands online.
Jeff started his first online business in 1996, and he pioneered the very idea of the online launch. His “Product Launch Formula” transformed the online marketing world from the day it was released in 2005… and Jeff and PLF have never slowed down. Now more than 14 years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. Jeff’s students and clients have done over a BILLION dollars in launches in hundreds of niches and markets… and dozens of countries around the world.
Jeff lives in Durango, Colorado (because he can live anywhere)… and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes… but they still let him come along for the ride.
Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
The revised and updated edition of the #1 New York Times bestseller Launch will build your business – fast. Whether you’ve already got an online business or you’re itching to start one, this is a recipe for getting more traction and a fast start.
Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget?
Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you’re starting from scratch, this is how you start fast. This formula is how you engineer massive success.
Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
If you decide to check out the book, we hope you’ll do so via this Amazon affiliate link, where if you choose to purchase via the link DIY MFA gets a referral fee at no cost to you. As always, thank you for supporting DIY MFA!
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Until next week, keep writing and keep being awesome!