What Is Author Brand and How to Craft Yours

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!) I’m thrilled to be joining… Read more »

Using Pinterest to Build an Author Brand Board

When I was first trying to develop a more cohesive author brand and platform for myself as a writer and creative writing coach, I struggled to visualize exactly what I liked and wanted. I mindlessly clicked through sites that I admired and tried to imitate what I saw. But I found that I wasn’t creating… Read more »