#5onFri: Five Outreach Ideas for Authors

As an author, the sole act of completing and finishing written work can be a daunting task all on its own. Throw in marketing and outreach and the entire process can become overwhelming. Books require countless hours of ideation and rounds of editing. Crossing the finish line alone is enough cause for congratulations. However, the… Read more »

Six Key Elements to Author Website Branding

In the digital age, an author’s website is among your most important assets. After all, it’s your home base online and your only truly owned corner of the Internet. This is where readers will turn to discover you, connect, and learn about your writing. Thus, it is important that your website establishes a recognizable look… Read more »

Take the Leap: Embracing the Power of Zero

“Once you understand that there are problems just waiting to be solved, once you realize that you have all the tools and all the permission you need, then opportunities to contribute abound. No one is going to pick you. Pick yourself.” – Seth Godin  Starting something new (a blog, a business, an email list, etc.), like… Read more »

Best of 2012: Build Your Community

“Writing is a fairly lonely business,” Marc Lawrence wrote, “Unless you invite people in to watch you do it, which is often distracting and then you have to ask them to leave.” This is true: we face the blank page alone. But writing doesn’t have to be a lonely business. Indeed, at DIY MFA, we… Read more »

How to Present Yourself as a Writer

Once upon a time, writers could hide away in ivory towers and immerse themselves in their work, not worrying about what the world beyond those hallowed walls thought of their writing. No longer. Now writers must engage with the world at large and connect with their readers. This, of course, raises an important question for… Read more »

Branding Basics from ThrillerfFest

While at ThrillerFest I attended two panels about branding. How Do You Build a Thriller Brand? was headed up by Jaime Levine (Executive Editor, formerly with Grand Central Publishing) and included big names such as: agent Dan Conaway and authors Catherine Coulter, Joseph Finder, Lisa Gardner and John Sandford. (You can see them pictured in… Read more »

Branding for Writers

It might seem a bit like putting the cart before the horse to focus on branding when many writers at DIY MFA are pre-published. There is a logic here, though, I promise. I attended several talks and panels at ThrillerFest on this very topic and one theme kept coming up again and again. While most… Read more »