As many of you know, I’ve been on a major reading kick, consuming as many books about creativity and entrepreneurship as I can find. So, when a colleague sent me a copy of Idea Stormers: How to Lead and Inspire Creative Breakthroughs by Bryan Mattimore a few weeks ago, it didn’t take long to get… Read more »
Once upon a time, writers could hide away in ivory towers and immerse themselves in their work, not worrying about what the world beyond those hallowed walls thought of their writing. No longer. Now writers must engage with the world at large and connect with their readers. This, of course, raises an important question for… Read more »
Once upon a time, all authors had to do was write a good book. All that other stuff, like branding and publicity, was taken care of by the marketing experts. But times have changed and now more than ever the onus has been on writers to be part of both the writing and business sides… Read more »
While at ThrillerFest I attended two panels about branding. How Do You Build a Thriller Brand? was headed up by Jaime Levine (Executive Editor, formerly with Grand Central Publishing) and included big names such as: agent Dan Conaway and authors Catherine Coulter, Joseph Finder, Lisa Gardner and John Sandford. (You can see them pictured in… Read more »
