Tales of a Solopreneur: To Trademark or Not to Trademark

Tales of a Solopreneur: To Trademark or Not to Trademark

Disclaimer: DIY MFA does not provide legal advice. In making decisions on whether to trademark your business name or any other decision that may have legal ramifications, we strongly urge you to speak to a licensed attorney in your specific jurisdiction for the most accurate information. My first installment of Tales of a Solopreneur invited… Read more »

What Is Author Brand and How to Craft Yours

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!) I’m thrilled to be joining… Read more »

Email 102: Building Your Author Newsletter List

Don’t Do What I Did: Mistakes in Indie Publishing When I started my indie career, I made a lot of mistakes with my email list. I knew I needed a mailing list, but I didn’t know the best way to get addresses legally and ethically or what to do with them once I had them…. Read more »

The Four Elements Of A Compelling Book Blurb

Hi, writers! In my last post, I wrote about how to create a book cover that not only accurately reflects your brand but also attracts your ideal readers.  While an amazing cover can persuade readers to click on your book (or to pull it off the shelf in a physical book store), it’s your book’s… Read more »

Best of 2012: Build Your Community

“Writing is a fairly lonely business,” Marc Lawrence wrote, “Unless you invite people in to watch you do it, which is often distracting and then you have to ask them to leave.” This is true: we face the blank page alone. But writing doesn’t have to be a lonely business. Indeed, at DIY MFA, we… Read more »

New Features at DIY MFA

DIY MFA has a whole new look, complete with new site, new logo, new FREE eBook and even a shiny new web app designed to help you come up with story ideas. With this new look, it means that we’ve made lots of changes to the format at DIY MFA. Read on for details about… Read more »

How to Present Yourself as a Writer

Once upon a time, writers could hide away in ivory towers and immerse themselves in their work, not worrying about what the world beyond those hallowed walls thought of their writing. No longer. Now writers must engage with the world at large and connect with their readers. This, of course, raises an important question for… Read more »

Branding Basics from ThrillerfFest

While at ThrillerFest I attended two panels about branding. How Do You Build a Thriller Brand? was headed up by Jaime Levine (Executive Editor, formerly with Grand Central Publishing) and included big names such as: agent Dan Conaway and authors Catherine Coulter, Joseph Finder, Lisa Gardner and John Sandford. (You can see them pictured in… Read more »