Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!) I’m thrilled to be joining… Read more »
Hi, friends! Summer is officially here and we’re halfway through the year. Pretty crazy, right? Before we start heading towards fall, winter, and the end of the year, take some time to evaluate your author brand goals and progress. In a previous post, I talked about building your brand and one of the points I… Read more »
In the digital age, an author’s website is among your most important assets. After all, it’s your home base online and your only truly owned corner of the Internet. This is where readers will turn to discover you, connect, and learn about your writing. Thus, it is important that your website establishes a recognizable look… Read more »
Hey there Word Nerds! It’s the week before Christmas, and I wanted to do something a little bit different from the interviews we’ve had these many weeks. This week’s topic is something I’ve been wanting to talk about for a while and then I received a question via email from one of our listeners and I decided it was time to… Read more »
Once upon a time, writers could hide away in ivory towers and immerse themselves in their work, not worrying about what the world beyond those hallowed walls thought of their writing. No longer. Now writers must engage with the world at large and connect with their readers. This, of course, raises an important question for… Read more »
While at ThrillerFest I attended two panels about branding. How Do You Build a Thriller Brand? was headed up by Jaime Levine (Executive Editor, formerly with Grand Central Publishing) and included big names such as: agent Dan Conaway and authors Catherine Coulter, Joseph Finder, Lisa Gardner and John Sandford. (You can see them pictured in… Read more »
