Title Image: Judge a Book by Its Cover: How to SPARC Great Cover Design

Judge a Book by Its Cover: How to SPARC Great Cover Design

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »

bookstagram

Using Bookstagram to Increase Your Book’s Visibility

After several conversations with bestselling authors and those making full-time income as indie authors, I knew it was time to pivot my marketing strategy.  Sure, you can still use older methods to gain visibility for your book and increase your sales. You can slap a permafree novel on your website, then upsell to your new… Read more »