What Is Author Brand and How to Craft Yours

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!) I’m thrilled to be joining… Read more »

The Biggest Misconceptions About the Publishing Industry

Whether you’re an author, a publishing pro, or just someone who hangs out on Twitter, you’ve probably heard — and likely internalized — certain stereotypes and misconceptions about the publishing industry. Some are easily disproved blanket statements, like “you can only succeed as a traditionally published author” and “no one actually reads self-published books.” Others… Read more »

The Importance of Authenticity

The impetus for this article arose from two decidedly different sources. Late last year, an Amazon reviewer of one of my own books posted, “Alfred has sunk too low. Fidelity and loyalty are paramount in my world.” Then, a couple of weeks later, a member of the DIY MFA family posted a question on Word… Read more »

#5onFri: Five Things That Saved My Novel From Oblivion

I was finally on my way!  I had started my Young Adult (YA) Fantasy novel over 20 years earlier, building the world, the characters, and the story in fits and starts on vacations or in between life’s daily demands, mostly surrendering to my reality.  Then in July of 2019, I retired and I promised myself… Read more »

Trust Your Gut: My DIY MFA Story

Seven summers ago, I walked into a small conference room at the Writer’s Digest Conference, wondering what I was doing there. The topic was YA literature, and while I was interested in YA, the novel I was working on was for adults. I think it’s safe to say that if there had been anything more… Read more »

The Negative Balance of Writing

When I taught Comp I, I was always surprised by how many students deemed my class unnecessary. They would scoff and say, “I never write except when I have a paper.” But they do – we all do. We write tweets and Instagram captions and Facebook updates that are way too long. We write emails… Read more »

Resolving to Doodle On

When I began to write for DIY MFA, my second post, “Resolving to Draw More,” welcomed the New Year (remember 2019, that sweet time when small annoyances seemed important and everyday joys passed by unappreciated?). It included this fact: “You need three things to draw: paper, pen and ink. Or just two, if you use… Read more »

#5onFri: Five Ways to Talk About Writing with Nonwriters

Call them what you will. Nonwriters, Muggles, Philistines. Just kidding. We know them. We love them. They’re our parents, our friends, our partners and significant others. They’re the people in our lives with whom we share everything.  But sometimes we aren’t always sure how to share this one thing with nonwriters. You know, one of… Read more »