Despite the well-known saying “you can’t judge a book by its cover,” readers often shop with their eyes. Humans seem to be wired this way. “More than 50 percent of the cortex, the surface of the brain, is devoted to processing visual information,” points out Williams, the William G. Allyn Professor of Medical Optics. So,… Read more »
As an author, when you’ve got a new book releasing, you want to shout it from the rooftops! These days, for all sorts of converging reasons, that increasingly means the metaphorical, digital rooftops of Instagram, Twitter, and other online forums. This requires a familiarity with book promotion graphics. By nature of what we do as… Read more »
Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »
In previous articles, I’ve discussed some author branding basics, including key questions to ask when building your brand and different ways you can build your brand, even when you’re super busy. Remember, your brand is more than just a snazzy logo or website. It represents who you are as a writer. It’s your values, your… Read more »
In a bookstore, shoppers feel at home, walking up and down the aisles filled with hundreds of books, perhaps with a coffee in hand. They take their time, looking at each book cover as if in a gallery. You’re not in a traditional bookstore. In the fast-paced world of digital publishing, users demand instant gratification…. Read more »
