#5onFri: Five Merchandising Tips for Writers

#5onFri: Five Merchandising Tips for Writers

It may seem counterintuitive, but as a writer, you have to tackle many job descriptions that go far beyond putting pen to paper. When you’ve finished writing a book, the real work begins. With so much competition out there in the self-publishing world, you need to boost your visibility and revenue—from there you can keep… Read more »

Three Benefits to Speaking at Industry Conferences

Three Benefits to Speaking at Industry Conferences

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for publishing. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing treats (“sweet!”) I’m thrilled to be joining you here at DIY MFA to share actionable insights. Over the last year,… Read more »