Title Image: Three Criteria for Effective Author Posts on LinkedIn

Three Criteria for Effective Author Posts on LinkedIn

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »

Should Authors be on LinkedIn?

Most authors have a presence on Twitter or Facebook, or both. But what about LinkedIn? Does this professionally oriented platform have a place in an author’s social media strategy? As the third leg in the tried-and-true social media trifecta, LinkedIn has a large audience and a stable presence. But this network is often written off… Read more »