Hey, writers! Today I want to talk about authentic author brand building. In other words: how can you establish yourself as a real human being, rather than as a robotic, faceless business? An author brand boils down to a couple key features: what sets you apart from other authors and, more specifically, what readers love… Read more »
Hi, writers! Today, I want to talk about pen names: when and how you should use one and tips on creating and managing one (or several!). You’re probably already familiar with at least a few authors who write under a pen name or pseudonym. J.K. Rowling and J.D. Robb are a couple big names that… Read more »
Hi, writers! In my last post, I wrote about how to create a book cover that not only accurately reflects your brand but also attracts your ideal readers. While an amazing cover can persuade readers to click on your book (or to pull it off the shelf in a physical book store), it’s your book’s… Read more »
In previous articles, I’ve discussed some author branding basics, including key questions to ask when building your brand and different ways you can build your brand, even when you’re super busy. Remember, your brand is more than just a snazzy logo or website. It represents who you are as a writer. It’s your values, your… Read more »
Whether you’re writing a short paragraph to include in the back of your newly finished novel, or are revamping your website’s “About Me” page, it’s important that you don’t skimp on your author bio. An “About” page is one of the most visited pages on a website, second only to the homepage. And if your… Read more »
Happy (Almost) New Year, Word Nerds! We hope you’ve had wonderful holidays, and are ready for a new decade (!!). In celebration of the end of 2019 and the beginning of the roaring twenties, we asked some members of the DIY MFA team what their resolutions are. At DIY MFA, we believe goals or resolutions… Read more »
“I’m so busy I barely have time to write! How am I supposed to work on building my author brand, too?” For those of us who have other full-time commitments, it can be hard to find the time to work on our writing projects, let alone focus on building an author brand. However, that doesn’t… Read more »
When I was first trying to develop a more cohesive author brand and platform for myself as a writer and creative writing coach, I struggled to visualize exactly what I liked and wanted. I mindlessly clicked through sites that I admired and tried to imitate what I saw. But I found that I wasn’t creating… Read more »
Hi, friends! Summer is officially here and we’re halfway through the year. Pretty crazy, right? Before we start heading towards fall, winter, and the end of the year, take some time to evaluate your author brand goals and progress. In a previous post, I talked about building your brand and one of the points I… Read more »
If you’re anything like me (a huge introvert) the idea of sales and marketing might make you cringe. I mean, it seems like such an extroverted thing to do, right? Talking to people, convincing them that your book is awesome, putting yourself out there. Shudder. It’s an introvert’s nightmare. But, the truth is: marketing matters…. Read more »
