My Top Tips for Self-Publishing Authors in 2022

My Top Tips for Self-Publishing Authors in 2022

Self-publishing might be a grand undertaking for most authors, but that doesn’t mean it has to be a struggle. Though trial and error will always be part of the process, a bit of preparation goes a long way—and if you know your stuff going in, you might even enjoy the ride! On that note, if… Read more »

writing contests

Why You Should Enter Writing Contests

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »

What Is Author Brand and How to Craft Yours

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!) I’m thrilled to be joining… Read more »

Plan Your Marketing With the Power of Story

“Every character should want something, even if it is only a glass of water.” – Kurt Vonnegut Conflict, rising tensions, epic rivalries; we writers love to finger paint with all of it.  But what if you could use the same raw materials of story to map out your marketing efforts?  How fun would that be?… Read more »