There’s nothing like the clean slate of a new year about to start—especially after a year as all around rough as this one has been. Time to cut free and start over! Along with that excitement, I’m a huge geek for resolutions and big, hopeful plans. Yes, even now. I cannot squash my new-year optimism…. Read more »
The pandemic has taken a lot from us. As authors, it has been a huge blow to our options for growing our community—events, libraries, book shops, conventions, festivals, workshops. I could go on. But it can’t steal your platform. I know: it’s hard. Even I, extreme introvert extraordinaire, have missed face time with readers and writers…. Read more »
Regardless of the type of work you do, when you present yourself as a writer, you put a part of who you are into everything you create. That level of vulnerability makes it all the more important that you take steps to protect your privacy while promoting your writing online. If you’ve never given much… Read more »
Hi, friends! Summer is officially here and we’re halfway through the year. Pretty crazy, right? Before we start heading towards fall, winter, and the end of the year, take some time to evaluate your author brand goals and progress. In a previous post, I talked about building your brand and one of the points I… Read more »
We’ve talked before about red flags when your social media following is growing too quickly, but you should always see a little steady growth happening month to month. That said, theory and practice rarely align perfectly. As your following grows, it’s also inevitably evolving. Which means you will have times when what has worked for… Read more »
As indie, small press, or otherwise “emerging” authors, we are told a lot how important it is to have an email list. It’s even a foundational piece of our DIY MFA Pixels to Platform course. It’s a core principle of platforming I hammer home for my coaching clients, too, in early sessions, and I emphasize… Read more »
The turn of a new year is a great time to pause and take stock. This is as true for your online author platform as it is in anything else. In fact, your platform is a great place to apply this, because of the rich amount of data available to you. How do you put… Read more »
Most of us know the basics of online platforming by now – slap those links on your home page, post regularly, be engaged. But when I tell people that I do a lot of my best online platform growth at in-person events, I get a lot of raised eyebrows. It can already feel like a… Read more »
In my last column, I talked about using the follow-back practice to build a following. In this one, we’ll look at what you should do when others don’t follow you back. As a quick recap, so we’re all moving forward from the same understanding: The follow-back strategy is based on the Twitter etiquette that if… Read more »
Hello, hello! Today we’re talking with Jeff Goins about finding your purpose and building your tribe. Jeff is a full-time blogger, speaker and author. He frequently speaks and writes about how to make a difference in the world through our words and actions. His blog, GoinsWriter.com, is one of the fastest-growing blogs on the web… Read more »
