Platform

Strengthen Your Platform During a Pandemic

The pandemic has taken a lot from us. As authors, it has been a huge blow to our options for growing our community—events, libraries, book shops, conventions, festivals, workshops. I could go on. But it can’t steal your platform. I know: it’s hard. Even I, extreme introvert extraordinaire, have missed face time with readers and writers…. Read more »

Email 102: Building Your Author Newsletter List

Don’t Do What I Did: Mistakes in Indie Publishing When I started my indie career, I made a lot of mistakes with my email list. I knew I needed a mailing list, but I didn’t know the best way to get addresses legally and ethically or what to do with them once I had them…. Read more »

Case Study: From Beginning to Book Launch

One of my favorite parts of my job is when I get to share epic wins from my word nerds. Today, I’d like you to meet Constance Emmett. She’s a DIY MFA course graduate whose debut novel, Heroine of Her Own Life, begins shipping to readers this August. While I could go on and on… Read more »

Episode 139: Be the Gateway — Interview with Dan Blank

Hey there word nerds! Today I am excited to interview Dan Blank, founder of WeGrowMedia and author of the new book Be The Gateway that just came out a few weeks ago. Dan helps writers and creative professionals share their stories and grow their audience. He has worked with hundreds of individuals and some amazing… Read more »

Marketing Magic: The Seven Points of Contact for Authors

In marketing, there is a saying that pretty much every person in the industry hears at some point:  Half of advertising doesn’t work, we just don’t know what half. It’s a flip comment that’s usually good for a quick guffaw, but I hate this saying. It implies that there is no strategy to marketing outreach, and that… Read more »

7 Ways I Jumpstarted My Author Platform

I’m a marketing professional and blogger who runs an online short story publication … so I’ve been in the game of building an audience online for years. It’s what I do for clients, and it’s also been, essentially, a personal hobby. But when it came time for my first novel to get published earlier this… Read more »

Patience While Platforming

I’ve been working in social media, blogging and all-around online platforming for about as long as I’ve had a career. I’ve even dabbled in some myself, as a writer and freelancer. But I didn’t launch my own author platform until this fall, when I got a publisher and made the decision to use a pseudonym…. Read more »

What to do About Twitter Non-Followers

In my last column, I talked about using the follow-back practice to build a following. In this one, we’ll look at what you should do when others don’t follow you back. As a quick recap, so we’re all moving forward from the same understanding: The follow-back strategy is based on the Twitter etiquette that if… Read more »