Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for publishing. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing treats (“sweet!”) I’m thrilled to be joining you here at DIY MFA to share actionable insights. Over the last year,… Read more »
You’re an author! Congratulations! Arriving here, book in hand, you’ve joined a very exclusive club. Writing is vulnerable, sacrificial and truth be told, a bucket-list item that most will never check off. An incredible amount of work goes into writing a book: the research, the writing, the editing and various publishing tasks. These can take… Read more »
One of the things I hear from writers again and again is how much they dislike marketing. Any time the dreaded p-word (ahem, platform) comes up in a room (in person or virtual), you can hear the collective groan ripple among the crowd. Marketing, sales, and promotion do not rank high among writers’ favorite things…. Read more »
J.K. Rowling…Stephen King…Danielle Steel…What author hasn’t dreamed of reaching this level of mega-fame with their own work? What author hasn’t sighed as we remind ourselves how unattainable it is? Because, of course, these names are the exception, not the rule, and rely on the conversion of many factors, including a little luck. But I have… Read more »
I’d bet we all know what it’s like to fall head over heels for an author—I’d be lying if there aren’t a few who have completely stolen my heart away. This very special kind of chemistry generally goes beyond any individual book, and extends to the author’s overall persona. It can seem that these authors… Read more »
Hey there word nerds! If you subscribe to the DIY MFA newsletter, then you know I’ve had a lot to say lately. In this episode, I reflect on some of the recent themes I’ve been considering like: service, responsibility, gratitude and love. I also talk about some of the obstacles I’ve faced when building my… Read more »
Hey there Word Nerds! Welcome back to DIY MFA Radio. Today I’m talking to blogger and writer, Kirsten Oliphant, and we’ll be discussing one of my absolute favorite writing topics: email list-building for writers! But first, a little bit about Kirsten. She earned MFA in fiction from University of North Carolina at Greensboro and has been blogging for… Read more »
The very traits that can make someone a wonderful writer – humility, sensitivity and introspection – can also conspire to make that same person an absolutely terrified (and ineffective) marketer. That’s a problem because, as you likely already know, the ability to market oneself and one’s books is a must for the modern writer. If this is… Read more »
“My new book is out! Buy for $2.99 on Amazon! [LINK]” “Have you read my new novel yet? Get it now! [LINK]” “ ‘MY BOOK TITLE’ #kindle #bestseller [LINK]” Do these spam author posts feel familiar? It’s become a common author stereotype on social media networks to constantly post asking people to please, for the… Read more »
When it comes to building a platform, sometimes reading a list of tips just doesn’t cut it. Seeing how real authors find their success can trigger new creative ideas and help you find your footing. That’s why I’m always curious about what’s really going on out there on the streets. Or in this case, cyberstreets…. Read more »
