Despite the well-known saying “you can’t judge a book by its cover,” readers often shop with their eyes. Humans seem to be wired this way. “More than 50 percent of the cortex, the surface of the brain, is devoted to processing visual information,” points out Williams, the William G. Allyn Professor of Medical Optics. So,… Read more »
They say the eyes are the window to the soul… but hardly anyone talks about how a book’s cover is the window to its contents. The common maxim, of course, is “don’t judge a book by its cover”—but there are some sales-killing cover design mistakes that indie authors can’t afford to make. Readers will judge… Read more »
Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »
In previous articles, I’ve discussed some author branding basics, including key questions to ask when building your brand and different ways you can build your brand, even when you’re super busy. Remember, your brand is more than just a snazzy logo or website. It represents who you are as a writer. It’s your values, your… Read more »
Now that we’ve explored all the main genres and some off shoots, let’s take a look at them all together. Can you pick out which covers belong to which genres (hint: Paranormal Romance in the upper left, Mystery in the bottom right)? Can you see how some blend two genres together? (Hint: Deeply Odd, a… Read more »
We’re in the downhill stretch now folks! If you missed any of the other genres, you can find them here: Fantasy and Romance Science Fiction, Myster, Thriller, and Horror To continue in our discussion of how to create a professional book cover for your genre, let’s take a look at: Literary and Women’s Fiction Yes,… Read more »
Thanks for sticking with me! We’ve already talked about creating a professional book package for fantasy and romance books, but we’re not done yet. Continuing on our genre cover journey, let’s dive right in: Science Fiction This genre includes several subsets for the purposes of cover design: “hard” and “soft” science, space opera, steampunk and dystopian. In… Read more »
Continuing where we left off, let’s take a look at those genre specific cliches that can help make your cover a success. Are these hard and fast professional book package rules? Of course not. But someone looking to hook as many readers as possible would do well to pay heed to their genre guidelines. At… Read more »
Hopefully by now you agree that a great book package is vital to your publishing success. That thought might even be overwhelming, especially if you have no graphics background. First, take a deep breath. Like any problem, if you break it down into steps it becomes much more manageable. Step One: Change Your Hat Take off… Read more »
Have you waded into the murky waters of indie publishing? You’ve probably noticed advice everywhere. Do this. Don’t do that. No wait, do the other thing. You’ve spent a year, or two, or ten, crafting words into sentences and sentences into paragraphs. Angsting over every detail. Now it’s time to hit that giant shiny PUBLISH button…. Read more »
