Marketing is essential for any writer who wants to be successful. Without effective promotion of your services and connectedness with your current and potential clients, it’ll be challenging to maintain an overflowing pipeline of work. There are many approaches to take regarding marketing, but social media marketing presents a uniquely powerful opportunity to promote your… Read more »
When we think about writing a book, images of long hours spent in coffee shops, late nights scribbling in a notebook, or sitting by a window and daydreaming about our characters might come to mind. But I’m here to say that what you should be thinking about is how to market that book you’re working… Read more »
Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for publishing. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing treats (“sweet!”) I’m thrilled to be joining you here at DIY MFA to share actionable insights. Over the last year,… Read more »
As an author, it’s a wonderful feeling to connect with readers who love our work. Book clubs are one of the most engaging ways to create deep meaningful relationships with readers. Today, we’ll cover ideas to create fun and memorable experiences as you engage book clubs! Why Engage Book Clubs? First, think of a book… Read more »
As an author, when you’ve got a new book releasing, you want to shout it from the rooftops! These days, for all sorts of converging reasons, that increasingly means the metaphorical, digital rooftops of Instagram, Twitter, and other online forums. This requires a familiarity with book promotion graphics. By nature of what we do as… Read more »
Indie publishing offers a lifetime of lessons to learn, and fortunately, the self-publishing community also offers myriad colleagues and gurus willing to share their knowledge with you. But working in indie publishing is a lot like that transition from college to real life: you can do all the reading and take all the courses, but… Read more »
J.K. Rowling…Stephen King…Danielle Steel…What author hasn’t dreamed of reaching this level of mega-fame with their own work? What author hasn’t sighed as we remind ourselves how unattainable it is? Because, of course, these names are the exception, not the rule, and rely on the conversion of many factors, including a little luck. But I have… Read more »
Congratulations! You’ve published your book—now what? You worked very hard to get here—sitting on your own, writing, rewriting, and submitting for publication—surviving rejection and persisting. It’s time to buckle up again though, because post-publication may be bumpy, even overwhelming at times. Here are five tips to help smooth your way. Take a deep breath. Exhale…. Read more »
If you’re anything like me (a huge introvert) the idea of sales and marketing might make you cringe. I mean, it seems like such an extroverted thing to do, right? Talking to people, convincing them that your book is awesome, putting yourself out there. Shudder. It’s an introvert’s nightmare. But, the truth is: marketing matters…. Read more »
Hey there Word Nerds! Welcome back to DIY MFA Radio. I can’t wait for you to hear today’s interview with MJ Rose. A fellow New-Yorker, MJ Rose grew up in NYC, exploring the labyrinthine galleries of the Met, wandering the dark tunnels and lush gardens of Central Park, and reading her mother’s favorite books before… Read more »
