In marketing, there is a saying that pretty much every person in the industry hears at some point: Half of advertising doesn’t work, we just don’t know what half. It’s a flip comment that’s usually good for a quick guffaw, but I hate this saying. It implies that there is no strategy to marketing outreach, and that… Read more »
I’m a marketing professional and blogger who runs an online short story publication … so I’ve been in the game of building an audience online for years. It’s what I do for clients, and it’s also been, essentially, a personal hobby. But when it came time for my first novel to get published earlier this… Read more »
Hey there Word Nerds! Welcome back to DIY MFA Radio. Today I’m talking to blogger and writer, Kirsten Oliphant, and we’ll be discussing one of my absolute favorite writing topics: email list-building for writers! But first, a little bit about Kirsten. She earned MFA in fiction from University of North Carolina at Greensboro and has been blogging for… Read more »
Marketing is every bit of contact your company has with the outside world. Every bit. – From Guerrilla Marketing by Jay Levinson Why does the term “marketing people” evoke such dread? In some circles it might even be considered an oxymoron. But I say that the trepidation around marketing and marketing volk comes from a… Read more »
Thanks for sticking with me! We’ve already talked about creating a professional book package for fantasy and romance books, but we’re not done yet. Continuing on our genre cover journey, let’s dive right in: Science Fiction This genre includes several subsets for the purposes of cover design: “hard” and “soft” science, space opera, steampunk and dystopian. In… Read more »
Continuing where we left off, let’s take a look at those genre specific cliches that can help make your cover a success. Are these hard and fast professional book package rules? Of course not. But someone looking to hook as many readers as possible would do well to pay heed to their genre guidelines. At… Read more »
Hopefully by now you agree that a great book package is vital to your publishing success. That thought might even be overwhelming, especially if you have no graphics background. First, take a deep breath. Like any problem, if you break it down into steps it becomes much more manageable. Step One: Change Your Hat Take off… Read more »
Have you waded into the murky waters of indie publishing? You’ve probably noticed advice everywhere. Do this. Don’t do that. No wait, do the other thing. You’ve spent a year, or two, or ten, crafting words into sentences and sentences into paragraphs. Angsting over every detail. Now it’s time to hit that giant shiny PUBLISH button…. Read more »
