When I was a kid, after a weekly shopping trip to my hometown, the place our family arranged to meet before driving home was the bookstore. There we’d pick up the weekly magazines (Woman, Girl, Eagle… ) and browse books while waiting for stragglers to arrive. My parents — primary school teachers — would be… Read more »
Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »
Do you judge a book by the cover? Readers and booksellers often do. Having the right book package is one of the most important aspects of the publishing process. Over the past few months, our DIY MFA photographer Melinda VanLone took us through a series of posts about crafting the perfect book package–one that is not… Read more »
We’re in the downhill stretch now folks! If you missed any of the other genres, you can find them here: Fantasy and Romance Science Fiction, Myster, Thriller, and Horror To continue in our discussion of how to create a professional book cover for your genre, let’s take a look at: Literary and Women’s Fiction Yes,… Read more »
In a bookstore, shoppers feel at home, walking up and down the aisles filled with hundreds of books, perhaps with a coffee in hand. They take their time, looking at each book cover as if in a gallery. You’re not in a traditional bookstore. In the fast-paced world of digital publishing, users demand instant gratification…. Read more »
