Twitter, the linchpin of the publishing industry online, has felt like it may very well be crumbling under the new leadership of Elon Musk. With this, there’s been a lot of chatter in the publishing community about where we go from here. It’s up to you whether and when you choose to go down with… Read more »
Just as a high-stress job can lead to Sunday Scaries as the dreaded Monday deluge approaches, many authors experience what I call Book Promotion Scaries as a launch date for a new book nears. In fact, I don’t think I know a single author who doesn’t get a case of nerves from putting their newest… Read more »
Summer is time for adventures. Whether I’m going near or far, I love the creativity, perspective and energy of traveling somewhere new and different. (And who doesn’t love the R&R of removing yourself from the intense day-to-day pace of life at home?) It occurred to me as I set out on my travels this year… Read more »
Everyone is burned out these days. But authors tend to be especially busy people, even in non-crisis times. But now, we’ve had two years of pandemic on top of everything else. Are you burned out? I’m burned out. And yet. The platforming machine demands to be fed. The Pressure to Platform Let’s be honest: For… Read more »
There are a lot of ways to build your author platform these days. But guest blogging is still one of my favorites. Writing an article for a popular blog has long-term value that far outlasts the effort, and offers an engaged audience within a focused niche. But my favorite perk is seeing my own work… Read more »
As we end one year and start another, it’s a great time to take stock of what we’ve done, and where we want to go next. Yes! Resolutions! I know these days a lot of people are over resolutions. And I get it—why set goals based on a milestone in time when time hardly even… Read more »
As an author, when you’ve got a new book releasing, you want to shout it from the rooftops! These days, for all sorts of converging reasons, that increasingly means the metaphorical, digital rooftops of Instagram, Twitter, and other online forums. This requires a familiarity with book promotion graphics. By nature of what we do as… Read more »
So, you wrote a book, and now it’s getting published. Finally this dream, built with your blood and sweat and tears, is coming true! That makes it a time to celebrate! But if you’re anything like me, this is probably also a time of major stress—now you have to make sure the world knows about… Read more »
So, we’re a little more than halfway through the year. And holy moly has it been a year. A pretty tough one, and one that has upended just about all of our well-intentioned plans. How have you been doing with your author platforming goals through all this? Personally, social distancing totally took my March book… Read more »
So, it’s been some weird times. For those of us who are lucky, it’s been a time of constraint, worry and adjusting. For others, it’s been a time of fear, uncertainty, even mourning. I hope you are doing alright through all this, and I write this with the understanding that not all of you will… Read more »
