Mid-Year Check: Reassessing Your 2020 Author Platform Goals

So, we’re a little more than halfway through the year. And holy moly has it been a year.  A pretty tough one, and one that has upended just about all of our well-intentioned plans. How have you been doing with your author platforming goals through all this? Personally, social distancing totally took my March book… Read more »

What to Post on Social Media When You Have Nothing To Say

Let’s face it: Social media is a nonstop churn of content. New users are joining by the second, and most of them are spouting out posts multiple times a day. How’s anyone supposed to keep up? Let alone an author, who is already juggling writing, a job, parenting, and/or a hodgepodge of other obligations on… Read more »

Decluttering Your Author Social Media Accounts

As I entered the new year, I realized something terrible: my Twitter account is an utter mess. My home feed is filled with more strangers’ random life comments than relevant content, and my lists include several which I am included on, but are no longer active or timely. Sometimes I am alerted by Facebook that… Read more »

Digital Platform: Join the Conversation

Many—perhaps most—people on social media try to build their platform by posting, posting, posting. But being truly social requires a bit more than this. Like in any relationship, building a social media platform requires engagement both ways. Social media is more than a megaphone. There are hundreds of conversations going on out there all the… Read more »

How to Use Instagram Stories for Your Author Platform

It was a full four years ago that Facebook bought Instagram, and since that time, Facebook has also started to copy its sister network’s top features—specifically, Instagram Stories. (This is after Instagram copied it from Snapchat, of course—but then, Mom always said imitation is the best form of flattery. I’m sure Snapchat agrees.) Snark aside,… Read more »

Six Key Elements to Author Website Branding

In the digital age, an author’s website is among your most important assets. After all, it’s your home base online and your only truly owned corner of the Internet. This is where readers will turn to discover you, connect, and learn about your writing. Thus, it is important that your website establishes a recognizable look… Read more »