If I told you Instagram can become a relentless, reader magnet machine for your author business, would you be interested? Because author, that’s exactly what it can be if that’s what you choose. In 2021, a few things are certain. You don’t need to be on everyone’s mamas internet to reach your readers, build community,… Read more »
After she’s written her manuscript, after it’s been edited, formatted, and proofread, an indie author makes a goal-driven publishing decision: wide or select? There are plenty of good reasons to choose either pathway, but it’s important to consider your long-term author goals before you decide. What does “wide” mean here? What is “Select”? “Select” means… Read more »
We’ve talked before about red flags when your social media following is growing too quickly, but you should always see a little steady growth happening month to month. That said, theory and practice rarely align perfectly. As your following grows, it’s also inevitably evolving. Which means you will have times when what has worked for… Read more »
Hey there word nerds! Today I have the pleasure of having Rob Eagar on the show! Rob is a marketing consultant and author who has coached over 600 authors and helped both fiction and nonfiction books hit the New York Times bestseller lists. He is the author of The Author’s Guide book series which includes… Read more »
If you’re anything like me (a huge introvert) the idea of sales and marketing might make you cringe. I mean, it seems like such an extroverted thing to do, right? Talking to people, convincing them that your book is awesome, putting yourself out there. Shudder. It’s an introvert’s nightmare. But, the truth is: marketing matters…. Read more »
Think about the time you spend researching before the first word of your novel finds its place in chapter one. Sometimes, after adding up the hours I spent researching, I had actually spent more time pre-writing than the total writing hours of my completed manuscript. If you set your romance novel in an unfamiliar time… Read more »
In my last post, I talked about the most important creative talent an indie author should add to her publishing team: the editor. This time, we’ll look at the creative in a close second position. That’s the cover designer. If your editor helps you get your manuscript ready for public consumption, your cover designer entices… Read more »
Many—perhaps most—people on social media try to build their platform by posting, posting, posting. But being truly social requires a bit more than this. Like in any relationship, building a social media platform requires engagement both ways. Social media is more than a megaphone. There are hundreds of conversations going on out there all the… Read more »
Collective blogs, short story anthologies, and shared public events are just some ways crime fiction writers are banding together to increase their reach and marketing footprint. This trend is not only great for writers, but also great for readers. Collective Crime Fiction Blogs A collective crime fiction blog is just like it sounds. A group… Read more »
In platforming conversations with authors, I often get asked: how many social media networks should I be on? The short answer is that it depends. There is no magic number. How busy are you? Is social media fun for you, or a stressful chore? How are you keeping up with what you’re already doing for… Read more »
