writing contests

Why You Should Enter Writing Contests

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »

Catherine Baab-Muguira

Episode 383: The Mashup as a Model: Lessons for Your Writing Career from Edgar Allan Poe – Interview with Catherine Baab-Muguira

Today, I have the pleasure of interviewing Catherine Baab-Muguira. Catherine is a writer and journalist who has contributed to many media outlets, including Slate, Quartz, CNBC and NBC News. She is a frequent podcast and radio guest, with appearances on NPR and Lifehacker’s Upgrade. Catherine currently lives in Richmond, Virginia with her husband and baby… Read more »

What Is Author Brand and How to Craft Yours

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!) I’m thrilled to be joining… Read more »

The Four Elements Of A Compelling Book Blurb

Hi, writers! In my last post, I wrote about how to create a book cover that not only accurately reflects your brand but also attracts your ideal readers.  While an amazing cover can persuade readers to click on your book (or to pull it off the shelf in a physical book store), it’s your book’s… Read more »