#5onFri: Five Merchandising Tips for Writers

#5onFri: Five Merchandising Tips for Writers

It may seem counterintuitive, but as a writer, you have to tackle many job descriptions that go far beyond putting pen to paper. When you’ve finished writing a book, the real work begins. With so much competition out there in the self-publishing world, you need to boost your visibility and revenue—from there you can keep… Read more »

#5onFri: 5 Tips on Running Your Own Book PR & Marketing

#5onFri: 5 Tips on Running Your Own Book PR & Marketing

When you type the iconic words The End in your manuscript, what feelings do they evoke in you? Joy or fulfillment? Or possibly even dread or a sense of emptiness? To me, the moment was priceless.  I felt elated, relieved, and filled with enthusiasm. As a first-time author, however, I had no inkling of the… Read more »

writing contests

Why You Should Enter Writing Contests

Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »