No stone should remain unturned when it comes to finding ways to stand out in your industry. The digital world presents ample opportunity to claim your business’s rightful place in the professional world, especially on social media. Establishing your presence on social media can take many forms, but livestreaming is increasing in popularity. It is… Read more »
I’m sure you’ve heard this saying at least once, “the money is in the list.” Writer, the experts are right. Your email list will always convert more when it’s time to sell books then social media or any other medium. If no one’s said it to you before, building an email list is vital to… Read more »
As an author, when you’ve got a new book releasing, you want to shout it from the rooftops! These days, for all sorts of converging reasons, that increasingly means the metaphorical, digital rooftops of Instagram, Twitter, and other online forums. This requires a familiarity with book promotion graphics. By nature of what we do as… Read more »
Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »
Much of the space in this column has been devoted to the craft of historical fiction, the details that need to be accurate in our stories, and words of wisdom from some best-selling authors in our genre. So I thought it might be interesting to turn our attention to another challenge we all have: how… Read more »
If I told you Instagram can become a relentless, reader magnet machine for your author business, would you be interested? Because author, that’s exactly what it can be if that’s what you choose. In 2021, a few things are certain. You don’t need to be on everyone’s mamas internet to reach your readers, build community,… Read more »
Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »
After several conversations with bestselling authors and those making full-time income as indie authors, I knew it was time to pivot my marketing strategy. Sure, you can still use older methods to gain visibility for your book and increase your sales. You can slap a permafree novel on your website, then upsell to your new… Read more »
Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!) I’m thrilled to be joining… Read more »
Whether you’re an author, a publishing pro, or just someone who hangs out on Twitter, you’ve probably heard — and likely internalized — certain stereotypes and misconceptions about the publishing industry. Some are easily disproved blanket statements, like “you can only succeed as a traditionally published author” and “no one actually reads self-published books.” Others… Read more »
