In this column, Life of a Writer, every 8 weeks or so I will share the next episode in my journey as a middle-aged woman who finally gets serious about her dream of becoming a published author. In Episode 3 of this column, I wrote about how I completed the manuscript of my first novel… Read more »
Posting and browsing the feeds on social media is fun, but if you’re working to build a professional platform for your author career, you need to do more. For that, you want to keep an eye on your analytics. And when it comes to analytics, no matter what social networks or other digital channels you… Read more »
Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!) I’m thrilled to be joining… Read more »
There’s nothing like the clean slate of a new year about to start—especially after a year as all around rough as this one has been. Time to cut free and start over! Along with that excitement, I’m a huge geek for resolutions and big, hopeful plans. Yes, even now. I cannot squash my new-year optimism…. Read more »
The pandemic has taken a lot from us. As authors, it has been a huge blow to our options for growing our community—events, libraries, book shops, conventions, festivals, workshops. I could go on. But it can’t steal your platform. I know: it’s hard. Even I, extreme introvert extraordinaire, have missed face time with readers and writers…. Read more »
Don’t Do What I Did: Mistakes in Indie Publishing When I started my indie career, I made a lot of mistakes with my email list. I knew I needed a mailing list, but I didn’t know the best way to get addresses legally and ethically or what to do with them once I had them…. Read more »
So, it’s been some weird times. For those of us who are lucky, it’s been a time of constraint, worry and adjusting. For others, it’s been a time of fear, uncertainty, even mourning. I hope you are doing alright through all this, and I write this with the understanding that not all of you will… Read more »
“Platform is about cultivating and serving an audience.” I first heard book coach Chad R. Allen make this comment a few months ago. Now, Chad knows a thing or two about platform and books. He’s a former acquisitions editor, with over twenty years of experience in the publishing industry, as well as a writer, blogger,… Read more »
