engagement rate

Engagement Rate and Your Author Platform

Posting and browsing the feeds on social media is fun, but if you’re working to build a professional platform for your author career, you need to do more. For that, you want to keep an eye on your analytics. And when it comes to analytics, no matter what social networks or other digital channels you… Read more »

#5onFri: Five Vehicles for Showing Emotion

With so many books on the market (upwards of a million published each year), maintaining loyal readers continues to be a priority for authors. We not only need to get them reading our books, we’ve got to keep them reading—to the last page and onto whatever else we’ve written. Discussions abound on exactly what magical… Read more »

Why Is the Theme of Family Important?

Family has long been a cornerstone of humanity, regardless of time period, location, and culture. This is also true in the stories we read and write, as we discussed in this DIY MFA case study. However, what makes family such an important literary theme? Why do stories that focus on family sometimes lift our spirits… Read more »

#5onFri: Five Ways to Express Character Emotion

Reading is an exercise in empathy. When we read an effective story, we identify with its main characters and mirror their emotions. Indeed, the best stories get us to experience the events being portrayed. Studies have even shown that when readers encounter well-told stories, there’s cortex activity in their brains; that is, the areas of… Read more »

Ten Rules for Writing Killer Romance: Part One

Hi, I’m Tammy Lough, and I’m thrilled to be talking romance with you. Over my next three articles, we’re going to go over ten rules to help you craft a killer romance. Plant the soles of your Jimmy Choo’s on the floor and wiggle your backside. Let’s do the “Happy Dance.” Why? Keep this on… Read more »

#5onFri: Five Ways to Create Conflict Within Your Reader

The man-versus-X distinctions we were taught in school are pretty useless. In my experience, at least, knowing that an individual might struggle against nature or man or self or society does little to help me craft gripping scenes. Don’t get me wrong: I’m not saying conflict isn’t important. It’s absolutely essential. But giving broad labels… Read more »

Why Your Writing Should Invite Readers In

I’m guilty. Of overwriting. Of indulging in hooptedoodleeandering. But not always. I just completed National Poetry Writing Month (NaPoWriMo). I wrote a poem and posted it on my blog everyday in April. I chose to do NaPoWriMo because I often overthink when I write, which leads me to overwrite. Or worse, freeze up and not… Read more »