The Price of Publishing

The Truth about ROI Aside from whether to pursue the traditional publishing route or self-publish, the most frequently asked question I receive from those looking to publish is how much money my book made. The price of publishing comes in different forms – what was your cut, how many copies have you sold, has the… Read more »

Manuela Williams

Four Tips For Creating An On-Brand Book Cover

In previous articles, I’ve discussed some author branding basics, including key questions to ask when building your brand and different ways you can build your brand, even when you’re super busy.  Remember, your brand is more than just a snazzy logo or website. It represents who you are as a writer. It’s your values, your… Read more »

Helen J. Darling

Self Publishing SMART goals for 2020

Who doesn’t love the fresh slate of the new year? Okay, February isn’t quite as fresh and exciting as January, but it’s my first post of the new year, and my mind is still on where I want to go in 2020. Each year in January I take time out to review the year just… Read more »

Publish Like a Professional: The Lowdown on ISBNs

On the back of every book you’ve bought in a bookstore, you’ll find a string of numbers, usually punctuated with dashes. It looks something like this: 978-0-9997003-0-3. This mysterious code is an International Standard Book Number, or ISBN. If you’re a self-publishing author, you should consider having them for your books. What Is An ISBN?… Read more »

Indie Publishing Finance 101: Budget

Self-publishing is many things: creatively empowering, professionally challenging, fun. One thing it’s not? Free. Okay, through the miracles of modern technology it’s possible to publish a book for virtually nothing, but you won’t produce a product people will want to buy. Remember, self-publishing is a business. If you want success, you’ll have to spend some… Read more »

Your Production Calendar

As an independent author, you’re also a publisher. You set the vision for all the writing that will be published and create plans to ensure its success. Independent publishing can be a breathless enterprise: There’s so much to learn, and business evolves constantly. Countless shiny opportunities and ideas wait to distract you from your focus…. Read more »

Building Your Publishing Team: Your Cover Designer

In my last post, I talked about the most important creative talent an indie author should add to her publishing team: the editor. This time, we’ll look at the creative in a close second position. That’s the cover designer. If your editor helps you get your manuscript ready for public consumption, your cover designer entices… Read more »