October is a scary month. Not only do we have Halloween, but we’re also all realizing that the end of the year is coming up fast, and that’s frightening in itself. But as writers, we have a whole other set of fears. From battling imposter syndrome to self-publishing, there are a lot of difficult aspects… Read more »
I’m sure you’ve heard this saying at least once, “the money is in the list.” Writer, the experts are right. Your email list will always convert more when it’s time to sell books then social media or any other medium. If no one’s said it to you before, building an email list is vital to… Read more »
As an author, when you’ve got a new book releasing, you want to shout it from the rooftops! These days, for all sorts of converging reasons, that increasingly means the metaphorical, digital rooftops of Instagram, Twitter, and other online forums. This requires a familiarity with book promotion graphics. By nature of what we do as… Read more »
Like most writers, I fantasize about being published. When I was writing my thesis for my MFA, I imagined getting a phone call. No, the phone call. I envisioned myself surrounded by family and friends—my phone would ring and it would be someone telling me my book was going to be on shelves. They would… Read more »
Greetings, speculators! I imagine you wondering whether this is a science fictional article, or a fantastic one. It’s both. And yet it’s neither. I’ll explain more, shortly. I’m heading in a more personal direction this time. The past 18 months have been challenging for all of us. Pandemic life is not kind, to say the… Read more »
As much as I’ve always wanted to be a writer, I was also fascinated with the business of editing. As a little girl, I would write for hours and fill notebooks with stories of my own worlds. I was convinced I would grow up to be an author. Until one magical day, I stumbled across… Read more »
Welcome to the Author Marketing Toolkit, where you can learn from 20+ years of time-tested marketing and insights expertise, translated for authors. I’m Carol Van Den Hende, an MBA and strategist who’s known for bringing chocolate when I speak at conferences (surely, we’ll get back to in-person events one day!). I’m thrilled to be joining… Read more »
Conference season is in full swing, and whether you are attending in person or virtually, conferences can be taxing on mind and body. But they don’t have to be. Here are things I’ve learned from attending conferences large and small that can help you become a conference guru too. Before You Go: Make A Wish-List… Read more »
If I told you Instagram can become a relentless, reader magnet machine for your author business, would you be interested? Because author, that’s exactly what it can be if that’s what you choose. In 2021, a few things are certain. You don’t need to be on everyone’s mamas internet to reach your readers, build community,… Read more »
So, you wrote a book, and now it’s getting published. Finally this dream, built with your blood and sweat and tears, is coming true! That makes it a time to celebrate! But if you’re anything like me, this is probably also a time of major stress—now you have to make sure the world knows about… Read more »
