Does the idea of marketing yourself and your books make your head hurt? You are not alone! While writing books comes naturally to us, marketing seems so vague and complicated. And yet it’s a necessary evil that must be overcome if we want to be successful indie authors. We scour the internet, listen to a… Read more »
If you’re anything like me (a huge introvert) the idea of sales and marketing might make you cringe. I mean, it seems like such an extroverted thing to do, right? Talking to people, convincing them that your book is awesome, putting yourself out there. Shudder. It’s an introvert’s nightmare. But, the truth is: marketing matters…. Read more »
As an author, the sole act of completing and finishing written work can be a daunting task all on its own. Throw in marketing and outreach and the entire process can become overwhelming. Books require countless hours of ideation and rounds of editing. Crossing the finish line alone is enough cause for congratulations. However, the… Read more »
Collective blogs, short story anthologies, and shared public events are just some ways crime fiction writers are banding together to increase their reach and marketing footprint. This trend is not only great for writers, but also great for readers. Collective Crime Fiction Blogs A collective crime fiction blog is just like it sounds. A group… Read more »
In marketing, there is a saying that pretty much every person in the industry hears at some point: Half of advertising doesn’t work, we just don’t know what half. It’s a flip comment that’s usually good for a quick guffaw, but I hate this saying. It implies that there is no strategy to marketing outreach, and that… Read more »
Most writers do some kind of research while working on a story. However, have you considered doing a “market research” project? By market research, I mean reading published books in your genre that cover the same or similar topic. I’ve been working on one for my WIP, and doing so has helped me get a… Read more »
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” — The American Marketing Association Sounds scary. What does that even mean? I’ll admit, that once upon a time, I was one of those writers who was scared… Read more »
