Should Authors be on LinkedIn?

Most authors have a presence on Twitter or Facebook, or both. But what about LinkedIn? Does this professionally oriented platform have a place in an author’s social media strategy? As the third leg in the tried-and-true social media trifecta, LinkedIn has a large audience and a stable presence. But this network is often written off… Read more »

#5OnFri: Five Twitter Chats for Five Different Writers

Writing hashtags and Twittter chats are hot right now. There are plenty of pages explaining them and what to look for, but who are these chats for? What can be gained from them? Here are five kinds of writers and the benefits they can gain from participating in a Twitter chat. 1) The Social Butterfly… Read more »

What I Learned From Starting a Blog Interview Series

As writers, we can’t help digesting as many author interviews as possible in the hopes of discovering how exactly that bestselling author wrote a blockbuster book. We want to discover the writing secrets that enable  people to create unforgettable stories. That’s why I couldn’t resist the opportunity to start an interview series on my blog…. Read more »

7 Ways I Jumpstarted My Author Platform

I’m a marketing professional and blogger who runs an online short story publication … so I’ve been in the game of building an audience online for years. It’s what I do for clients, and it’s also been, essentially, a personal hobby. But when it came time for my first novel to get published earlier this… Read more »

What to do About Twitter Non-Followers

In my last column, I talked about using the follow-back practice to build a following. In this one, we’ll look at what you should do when others don’t follow you back. As a quick recap, so we’re all moving forward from the same understanding: The follow-back strategy is based on the Twitter etiquette that if… Read more »

Folla’ Back! Pros & Cons of Mass Following on Twitter

At ThrillerFest, a social media expert introduced me to a new concept for Twitter platform growth: what I’ve started calling the follow-back tactic. In short, you search for and follow people in your target audience, and you follow them. They follow you back to reciprocate, and everyone’s platforms grow. So simple! I couldn’t believe I’d… Read more »

#5onFri: #WICon2015 Social Media Preview

It’s fall now, writers, and that means the Writer Igniter Con is just around the corner. October 24-25, ya’ll. It’s coming faster than you think. I’m so excited to be a part of it, building from my social media strategy posts to cover a ton of great info for anyone trying to tweet and like… Read more »